Diversity in Advertising: The Rise of the New Asian American

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Diversity in Advertising: The Rise of the New Asian American

February 14 at 11:30 am - 1:00 pm

$25.00 - $40.00

No matter our background, race, religion, gender, or sexual identification, at the end of the day we have one thing in common: we all have a voice.

And big brands would do well to listen to each of them, says Will Yu.

Will, a former brand, creative and digital strategist for some of the country’s most well-known agencies, has spent the majority of the last two years on his social advocacy campaign, #StarringJohnCho. The movement raises awareness on the lack of Asian American leading roles in Hollywood and the ever-increasing evidence that shows studios are losing out on real ROI by forgoing diversity.

It also asks “what would John Cho look like as Captain America?”

The project has garnered multiple awards (2016 Shorty Award for Best Use of Hashtag; 2017 AAF Mosaic Award for Multicultural Digital campaign) and over 1 billion impressions worldwide, as well as continuing the conversation of how Asian-Americans are perceived in our society today.

Join us for our February luncheon with William Yu, recent AAF Multicultural Digital Campaign Mosaic Award Winner, who will share insights on the viral social movement, #StarringJohnCho and how diversity can build business.

You may recognize these images from the campaign:

Key Takeaways:

  • Trends related to Asian Americans in today’s media
  • Learnings from the #StarringJohnCho movement
  • Understanding key audiences that brands and agencies should be considering in advertising



In partnership with:

Photography Sponsor:



Who is Will Yu?

Will Yu
William Yu believes in blurring the line where passion and discomfort meet.

In 2016, Yu created #StarringJohnCho, an award winning social movement that calls for greater Asian American representation in film. The project has garnered over 1 billion impressions worldwide and continues the conversation of how Asian Americans are perceived in our society today.

During his experiences as a former advertising, brand, and digital strategist at agencies TBWA\Chiat\Day and SapientRazorfish, Yu worked on projects for Fortune500 companies like Accenture, Verizon, and Mastercard.

His work has been featured on major media outlets such as The New York Times, BBC, and CNN, among others.

Based in New York City, Yu is currently working on his debut screenplay which features an Asian American lead.

Details

Date:
February 14
Time:
11:30 am - 1:00 pm
Cost:
$25.00 - $40.00
Event Category:

Organizer

AAF Reno
Email:
info@aafreno.com
Website:
www.aafreno.com

Venue

Atlantis Casino & Resort
3800 S Virginia St
Reno, NV 89502 United States
+ Google Map
Website:
https://www.atlantiscasino.com/