When talking about iconic city tourism campaigns, the conversation starts with “I Love New York.”
It finishes with “What Happens Here, Stays Here.”
Over the years, the sizzling, daring, and, at times, downright hilarious campaign by R&R Partners for the Las Vegas Convention and Visitors Authority has evolved from just a talked-about tourism campaign to a brand promise of total adult freedom.
As Partner and Creative Director at R&R Partners Advertising, Randy Snow has overseen this campaign since its inception 15 years ago. Randy, a 2017 Reynolds School of Journalism Distinguished Alum, will take us from concept, to completion, to evolution of the “What Happens Here” campaign, culminating in the debut of brand new creative material.
Get a first glimpse at the next chapter of Las Vegas’s brand identity at the AAF September Luncheon.
When: September 12th, 11:30am
Where: Atlantis Casino & Resort
3800 S Virginia St, Reno, NV 89502